Nike/Nike 6.0

the other luke · Pop Shuvit Joined: 13 Sep 2011 Posts: 140 City: Cincinnati

so whats happening with nike 6.0 right now? are they dissolving it and making it just nike? all of there pro riders are riding for NIKE now. i also noticed that the nike 6.0 retention was just the NIKE retention this year. if anyone has any info, please post it.

Gnarly Dancer 42 · 360 flip Joined: 21 May 2007 Posts: 5121 City: kalamazoo

yea i heard that 6.0 no longer exists

kinda weird.

remote · Faceplant Joined: 28 Mar 2010 Posts: 41

Nike 6.0 is dissolving. It's basically the evolution of the brand. Nike wake, surf, BMX, and snow have been around for close to ten years now. We started with the mutant logo stuff for the younger kids and evolved into 6.0. Now that it has become a major part of Nike and Nike has become heavily involved in the action sports its apart of it's become part of standard Nike. The program is now called Nike Action Sports. Wake itself falls under that umbrella. Most of the 6.0 gear will be gone or geared towards groms very soon. Our pro guys, Ben, Andrew, and Nick will all be rocking Nike. It's really all the same just minus the 6.0 logo.

Silas

zip · Backside 180 Joined: 27 Feb 2008 Posts: 752 City: Sydney

remote, so will the braata and other 6.0 shoes still exist? just without the 6.0 logo? or will they be gone forever?

the other luke · Pop Shuvit Joined: 13 Sep 2011 Posts: 140 City: Cincinnati

I talked to Austin about it and he gave me the run down of all of it-- That's pretty sick that all of the action sports are going to fall under Nike now, because that will really help mainstream things like wakeskating to the public eye. As big as we think we are, we're still a very secluded sport. I think in the grand scheme of things, this will be really beneficial for wakeskating and for action sports as a whole.